Testing 1-2-3 Testing 1,2,3: Foam Hair Dye

| Thursday, 11 August 2011 12:00


Isabel and I decided to dye our hair by ourselves. As in, at home. I know, I know, it might be a disaster waiting to happen… but we live on the edge like that. This week, we both tested out foam hair dyes. Isabel tested Nice ‘n Easy Color Blend Foam, while I tested out L’Oreal Paris Sublime Mousse. I’m happy to announce that, luckily, we managed. Neither Isabel nor I are covering up our locks with hats. Thank the hair gods.

Here are our results:

Isabel Tried: Nice ‘n Easy Color Blend Foam

I’ve never dyed my hair myself before, but after seeing a commercial for Nice ‘n Easy hair color in foam form, it seemed simple enough. I guess anything in foam form just looks fun (like foam hand soap, or foam toilet cleaner). I ran out and bought a box of the dye and braced myself for what was to come.


Since I like to stay light in the summer time, I chose to go Medium Golden Brown, because it looked so nice on the model on the box. I thought the color would give me the right grey coverage I needed, plus cover up the blond highlights I got about 6 months back (that are now completely grown out and making me look like a wounded zebra). The box came with a pretty standard hair dying kit, 2 bottles of chemicals, instructions, gloves, foam pump, and not one but TWO packets of conditioner. Score!

Application is pretty standard – first mix the dye and then put it on my head. The foam stayed pretty much in place and didn’t drip like cream or liquid hair colors do. One thing I forgot though was to put Vaseline around my hairline so the dye doesn’t go all over my forehead and ears. So there were some stains. In Nice ‘n Easy’s defense, they didn’t say the product helped prevent stupid decisions. I also made the mistake of wearing a tank top, which resulted in me getting dye all over my back. By the end of the process I looked like my hairy uncle Larry.

If I had set up properly, my experience would have been better. The foam went on pretty well, but I felt like I wasn’t putting enough – how much can foam actually cover? I was pleasantly surprised that it actually did and did it well. The foam seeps right into your hair.

I left it on for the 25 minutes as per the instructions and waited. Now, you’d think foam wouldn’t splatter all over the place, but, as I was cleaning up the bathroom waiting for the dye to set in, I noticed black globs of dried foam everywhere! Note to self: Make sure all surfaces are COMPLETELY covered before dying hair… or stop applying hair dye like a convulsing rabbit. That stuff’s a pain to get out and I think I permanently stained my bathroom counter – damn.


After the 25 minutes, I jumped into the shower to wash off the dye, put in a nice big blob of their conditioner (that smelled like coconut) and voila – done! I blow-dried my hair and the results were pretty darn good! I didn’t notice any missed spots and the color looked rich and shiny. Only problem – the color came out darker than what was on the box. Much darker.  And kinda red. Not the color I was going for. So I guess I have to be more careful when choosing a color next time. And yes, I did say next time – I would definitely use Nice ‘n Easy Color Blend Foam again. Well, only when I don’t have time to go to the salon.

Ange Tried: L’Oreal Paris Sublime Mousse

Unlike Isabel, I actually LOVE dying my hair at home and do it very often. It saves me cash and I’m really quite good at it. I have brown hair so matching it isn’t a huge problem for me. I’ll go to the salon if I need a cut or if I want to venture into an unknown territory (like that time I dyed my hair deep purple with ashy highlights.)

Contrary to a few reviews out there, I really enjoyed using this foam dye. The product claims to have solved the dreaded dye-dripping-everywhere problem, and I am happy to announce that it’s true.  Obviously, if you haphazardly apply the product, and wave it around like you just don’t care, there are bound to be some stains. * cough, right Isabel? *

For the most part, I was careful and I noticed much less of a mess than when I would use the traditional hair dyes out there. Gone are the days when I spend hours scrubbing brown blotches off my counter, sink, and floor – and the extra spots that only show up afterwards. While application may not be as seamless as in this instructional video, you should check it out to get the general idea.

I don’t care what the instructions tell you, the foam covers your head in less than 15 minutes, flat. With regular dyes it always took me more than 25 minutes to cover my roots and ends. That posed a problem since whatever part of my head I started with first always came out darker than the areas that were dyed last. With L’Oreal Paris Sublime Mousse, I spent half the time covering up my hair and the foam really sets in, so your hair is absorbing the dye. I went through the same motions as Isabel did, letting it set, washing it out, using those super cute conditioners and finally, blow-drying it.


Now, L’Oreal Paris Sublime Mousse claims that it will cover all your greys and can be applied from root to tip. That’s kinda true. I recently discovered 3 sprouting white hairs (I don’t want to talk about it). While the dye did cover them, I could notice the difference in color from the rest of my hair once it was dry. It beats the white, but the light brown/red strands just stood out. Could you imagine if I had more whites?! Would my hair be red at the roots and dark brown towards the ends? I don’t necessarily want to test that out for you guys, so you’re on your own there. Also, the root to tip application was good, but came out somewhat darker than I expected.

I noticed that after I washed my hair a couple of times, the color became less obvious and more natural, so I can’t say I wasn’t satisfied with the end results. Would I use it again? Yes. But I’d probably get a lighter brown since I know the colors vary a little from what they claim on the box.

Overall, we’d say that foam hair coloring is the bomb! There’s less mess, it saves time and provides a more even coverage… that’s always a plus in our books! Have you tried it? Let us know what you think in the comment section below.

XO BK Crew

Give Us Some Lurve