Testing 1-2-3 Testing 1,2,3 – False Lash Effect Mascara

| Thursday, 9 December 2010 19:38


We noticed a trend ever since the Kardashian sisters stepped out onto the scene – women everywhere began to covet long, black, and voluptuous… LASHES. In this month’s Testing 1, 2, 3 the BK Crew is on a mission: we’re going to get our glam on and test the market’s best mascaras that claim to give you ‘false lash’ results.

First up: Maybelline’s The Falsies VOLUM’ EXPRESS.


This mascara is supposed to give you the same look as a false lash – a ‘dramatic false lash effect’ to be exact. To begin, I washed my face to ensure natural lash efficiency. Next, I followed the directions. The ‘unique flexible wand’ is supposed to help ‘lift and separate lashes’ to give lashes a fuller effect. Sure. The ‘wand’ is flexible… almost too flexible. It made it extremely difficult to tame my lashes, which have the tendency to curl.


While the directions tell you to ‘sweep from root to tip until desired look is achieved’ it was difficult to do so before the first coat dried. The brush does get every lash, but once you apply the mascara more than once, it starts to clump. Over-coating can result in the Tarantula effect. Not sexy.

From the image above you can see that my lashes don’t even come close to looking like the model’s (left) who seems to be wearing false lashes herself. It’s not a bad product. Compared to regular mascaras, Maybelline’s The Falsies is better than those of the regular variety. Personally, I can say that my lashes appear to be slightly longer, but lack the fullness generally associated with an actual false lash.

Next up: L’Oreal’s Double Extend Beauty Tubes Mascara.


This mascara feels like it would be a hassle because it has two steps. Do I have time for a two-step process? Probably not… but alas, the mascara claims to extend lashes up to 80% or more. It’s also the Beauty Insiders Choice Winner. Naturally, I had to test it out myself.

Step one calls for the ‘nourishing base-coat.’ The base-coat contains Ceramide-R and D-Panthenol, which is supposed to protect, nourish and strengthen your lashes. To me, it just looks like white mascara.


We are then instructed to use the ultra lengthening tube topcoat. The tubes ‘act like a lash-lengthening extension and make lashes look up to 80% longer.’ Again, my eye (left) doesn’t resemble the L’Oreal model’s even a little.  However, I must admit, my lashes do seem fuller and slightly longer. Also? No clumps. One point, L’Oreal.

Maybe she’s born with it. Maybe it’s Maybelline… but she’s probably born with it.

At the end of the day, none of these mascaras give you a false lash look. Sorry. They are great if you want to skip the hassle of applying false lashes in the first place. L’Oreal’s Double Extend Beauty Tubes Mascara, in my opinion, creates the ultimate lash look giving lashes a fuller, longer look. While Maybelline’s VOLUM’EXPRESS may claim to work, it slightly clumps lashes together and falls short when compared to L’Oreal’s.

I guess if we want the token Kardashian look, we’ll have to deal with buying actual false lashes and the Booty Pop.

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