Celebrity chef and über-hostess Nadia G responded to the exciting news with obvious elation and gratitude. “We’re absolutely thrilled,” says the Montreal based comedienne, “and big props to The Food Network for taking on the next generation of lifestyle entertainment!”
The web series has also spawned a best-selling cookbook that has topped charts on Amazon and is available at Barnes & Nobles, Chapters-Indigo, Spencer’s Gifts and over 1,000 specialty shops in North America and the U.K.
The timing of the TV series announcement couldn’t be more apropos as Bitchin’ Kitchen has just finished the tail end of a media maelstrom, appearing everywhere from Entertainment Tonight Canada, Much Music and in the pages of April’s ELLE Magazine.
The Bitchin’ Kitchen Cookbook: Rock Your Kitchen – And Let The Boys Clean Up The Mess [Globe Pequot Press] has also been added to the glamorous gift bags of two of Canada’s biggest entertainment juggernauts: The Juno Awards being held in Vancouver on March 29th, 2009 and The Genie Awards being held in Ottawa on April 4th, 2009, further boosting the influence of the brand’s pioneering blend of lifestyle and comedy entertainment.
Bitchin’ Kitchen is now expanding its online lifestyle brand to include two new web series: Rock This House (Reno, Décor, DIY) and Jet Net (Travel, Trends, Trouble). Both series will be seen on the new mega-site that launched on March 15th, 2009 at www.bitchinlifestyle.tv featuring the latest innovation in interactive clickable video technology. Bitchin’ Kitchen is currently shooting season three of its famed cooking series with new videos streaming online now.
This next generation of lifestyle entertainment programming offers marketers refreshing sponsorship opportunities that reach an elusive target in a clever social media environment.
ABOUT B360 MEDIA
B360 Media is the parent company of Bitchin’ Kitchen, Rock This House and Jet Net. They are the first media production company in North America to bring a lifestyle entertainment program successfully from the web to national television. B360 Media also provides integrated media services – strategy, branding, design, production and deployment –- to national and multi-national clients. B360 Media was established in 2007 by web entrepreneur Nadia Giosia and film & television producer Joshua Dorsey.
ABOUT FOOD NETWORK
As the destination for Canadians to have the most fun food experiences, Food Network delivers a schedule of the most entertaining programs from the U.S., Canada, Britain and abroad - resulting in riveting series and specials, passionate chefs, creative hosts and behind-the-scenes access to the food industry. Popular Food Network series include Jamie At Home from British star chef Jamie Oliver, Nigella Express, Iron Chef America, Good Eats, Unwrapped, Chef At Home, Restaurant Makeover and Fresh with Anna Olson. Upcoming new series for the 09’ season include Chef Abroad, Everyday Exotic, The Wild Chef, The F Word, Jamie's Kitchen Australia, The Main II and Chef School II.
For further information or to schedule an interview with talent please contact:
Joshua Dorsey
Executive Producer
(514) 743-7338
Email:
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Toronto—Bitchin’ Kitchen is headed to Food Network Canada which has greenlit the edgy cooking show, slated for production this Fall 09’. Executive producers Tricon Film & Television will be debuting the Bitchin’ Kitchen TV series this week at MIPTV in Cannes.
Bitchin’ Kitchen is a 6 X 30 series that follows Nadia G on a riotous romp through the kitchen. The show started out as a mobile and web series, winning the coveted Wave Award for ‘Favorite Mobile Comedy Series’ after its first season on air –- beating out Conan O’Brian’s mobile series. The quirky and fun content was quickly picked up by the social networks and went viral on Youtube and iTunes.